Initializing System...
Spearheaded a massive UI/UX overhaul and platform unification, establishing strict role-based access controls and scalable data structures that directly triggered an acquisition by the industry's largest competitor.
Redesigned Under Armour's e-commerce checkout to clarify complex promo-code stacking and multi-origin shipping, directly reducing cart abandonment by 3.5%.
Unified five disparate dealership applications—including AlertMiner, CXM, and Pando—into a single, highly usable platform with a centralized information architecture.
Created highly customized, brand-meticulous dealership platforms that secured exclusive website partnerships with Lexus, Jaguar, Land Rover, and Ford.